Stadium Management

The role of stadiums is fast evolving in serving up ever more digital, engaging and interactive experiences for fans and players alike. Following a quiet year at arenas around world football, it is a joy to see them slowly filling up again. This issue’s “Stadium Management” section takes us on a tour of a trio of US stadiums, which are often considered best in class when it comes to delivering a next-level fan experience. We begin with the case study of Atlanta’s iconic Mercedes-Benz Stadium, exploring how its design and the concepts behind it create incredible emotional moments for spectators. Delving deeper, the second article focuses on the entertainment-driven and commercially focused nature of SoFi Stadium in Inglewood, California, and Allegiant Stadium in Las Vegas, Nevada, providing lessons for operators around the world who are interested in creating a new breed of stadium experience.